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Past Legend ignites search for meaning in our Career Search

Victor Frankel identified our natural drive as humans in a searach for meaning. This helps to explain why we can sometimes feel dissatisfied in a job or in life in general. Understanding why this happens and how to develop meaning in our career experience can be an essential ingredient to a successful career or day to day job satisfaction.

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Science Of Persuasion

Published on YouTube Nov 26, 2012


Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.


Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week